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What Can Bloggers Learn From The Diamond Empire?
We’ve all heard that diamonds are forever and that they’re also a girls best friend, but did you know that diamonds are only worth a fraction of the cost they sell for? So just how has one company...
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Social Media Marketing for Small Businesses
There is no denying that Social Media websites have made huge strides on the web. The immense number of people who participate in social media websites has led to increased investment in the growing...
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How Fear Sells Itself
In 1926 a priest named Father Ronald Knox caused panic in Britain when his radio drama, Broadcasting from the Barricades was first aired.The radio drama began innocently enough with a lecture on 18th...
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Click Fraud Keeps on Rising
Pay-per-click (PPC) fraud figures continue to rise according to ClickForensics. PPC data collected from more than 4,000 online advertisers and agencies show that average click fraud rates have risen...
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Three Month Overview of Social News and Bookmark Popular Topics
Over the last few months we’ve been gathering data from the major social news and bookmark sites and looking at the type of stories that reach the popular pages on these sites. After much cursing and...
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What Are The Benefits of Podcasting?
Podcasts are often overlooked by businesses. According to In-Stat, 275 million people will own portable media players by 2011. Do you really need another reason to start podcasting? We take a look at...
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What Do You Want From Social Media?
Let’s face it, with all the mashed up buzzwords, consultants and vague lingo that could apply to your daily horoscopes flying around, it can be difficult to identify what social media can do for a...
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When User Generated Content Attacks
There’s been much written on the wonders of user generated content over the last few years. The idea is that user generated content is imperative in building a successful community, a community who...
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Don’t Think Traffic – Think Demographics
Are you wasting hours of your life trying to connect with the wrong people on the wrong sites? You need to know who your audience are in order to understand what they want. Stop thinking only of...
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Set Clear Objectives or Close Your Eyes and Hope for the Best
Having previously covered the importance of understanding demographics, we will now guide you through setting objectives for your website. Any good plan will have a series of clear reachable...
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